Arizona SEO

Phoenix AZ Infrared Saunas

2012-01-19T13:05:00.000-08:00

Premier Saunas is proud to announce the long-awaited unveiling of their new Website! You can now see pictures of all of their saunas with full specifications, read up on their carbon fiber heater technology and learn about all of the health benefits you can receive from far infrared heat.

Browse their exceptional new line of far infrared saunas, available in Hemlock Fir and Canadian Red Cedar wood finishes. Their infrared saunas are available in the size to fit your need and comfort, 1 person, 2 person, 3 person, 4 person and corner units. Each sauna is crafted with individual hand selected panels and matched to furniture grade finish. The sauna of your choice is state of the art and offers many features. Absolute luxury at an affordable price. How do I know? I OWN ONE!

Please visit their site which features luxury infrared saunas at an affordable price -- with financing now available!

Dragons Blood Extract and Nutra Summa

2011-12-01T13:23:00.000-08:00

What is Dragons Blood Extract and why should you purchase it from Nutra Summa?

Available only from Nutra Summa, this deep red 98% soluble resin extract comes from the Dracaena cochinchinensis that is manufactured to pharmaceutical-grade quality. Each Vegetarian capsule provides 2,100 umole TE - more than double the ORAC value of an equal serving of powdered Acai.

How does Dragon’s Blood Extract work?

Dragon’s Blood supports cardiovascular health by balancing blood flow; Fills 50% of the ORAC gap for the fruit and veggie challenged; AND optimizes a natural antioxidant shield – based on 1,500 years of Oriental use.

But Dragon's Blood is not the only item on Nutra Summa's extensive list of supplements. They are a nutraceutical company specializing in developing innovative formulations that are independent lab-tested health supplements manufactured and distributed in the U.S. right here in their ultra modern facility in Phoenix. At Nutra Summa, they are committed to providing customers with the highest quality nutritional supplements in the world.

You can learn more on their top sellers like, Dragons Blood Extract, Immulox and B-12 Spray here.

Celebrating 15 years in SEO

2011-11-01T13:34:00.000-07:00

Getting ready to head back to NJ for our big and I mean BIG anniversary celebration -- 15 years in the SEO business! What a great 15 years its been. We started in NJ and 9 years ago moved to Arizona. Not only has our business grown here, but it continues to grow in NJ as well.

Want to join in on the festivities? It will be held on Friday, November 25 at The Brownstone. Dinner, dancing -- and you never know -- a housewife or 2 may show up.

GPS Fleet Tracking

2011-10-01T14:24:00.000-07:00

Does your business require a fleet of autos which you need to track? Then Phoenix' own Affordable GPS Tracking is for you.

In business in the Valley since 2004 they continue to operate in a 'lean and clean' manner. By keeping all aspects of operations straightforward and simple, they lower their overhead which is how they can sell similar products as their competitors for far less, and provide superior personal service. Their primary dedication is to provide timely and superior customer service which is why customers are so enthusiastic to have them as business partners. Their 'Keep it Simple’ approach allows superior personal service at affordable pricing.

Check out their 7 tips on finding the best GPS tracking company for your business.

An Arizona Bankruptcy Lawyer who is Sensitive and Trustworthy

2011-04-01T12:34:00.000-07:00

If you are looking for an Arizona bankruptcy lawyer who will advocate for your rights, hold your hand through the bankruptcy process, and give you the peace of mind you need, then please do yourself a favor and contact Olga Zlotnik PLLC.

Olga will help if you are:

Being hounded by creditors.
Struggling with debt.
Behind on mortgage or car payments.
Losing sleep because you are worrying about your bills.

She deals with consumer bankruptcies, focusing exclusively on representing debtors in chapter 7 and chapter 13 bankruptcies in Arizona. She helps you navigate the bankruptcy process in order to give you the fresh start you and your family or business need, providing you with the customized service you deserve.

Bankruptcy may seem like a scary and overwhelming process and Olga Zlotnik is an attorney you can trust. You will not be just another dollar sign or number in a bankruptcy mill. You will be treated like family and given the full dedication and care you deserve. You won't be forced to work with different attorneys during the bankruptcy process, being passed along from one attorney to another. Instead, you will be working with Olga who will be handling your bankruptcy from start to finish, there with you every step of the way!

Visit Arizona bankruptcy lawyer, Olga Zlotnik today for a FREE consultation.

Celebrating 15 Years in SEO

2011-03-09T13:06:00.000-08:00

Hard to believe but yes, we've been busy with SEO internet marketing since 1996 and will be celebrating 15 years this October. Although we started out as web designers (in New Jersey), it quickly became clear that if we wanted to survive in this business we needed to pay particular attention to how the search engines ranked a site. Our main concern at the time was getting our client sites ranked in the only search engine that really mattered -- Yahoo. Ya-Who you ask? LOL Yes, believe it or not Google had not even yet appeared on the scene.

Needless to say much has happened in those 15 years.

Yahoo and AOL have quietly sank into obscurity;
Google has turned itself into a verb;
YouTube has turned video on its head;
Social Media has changed the way our society communicates;
All of the above are integral working parts of the beast we now call internet marketing.

It has been our pleasure and honor to remain inside this internet marketing loop and continue serving clients -- now both in New Jersey and Arizona -- with TOP search engine positions and growing their businesses.

Google Rewards You For using Youtube Videos

2011-02-15T11:07:00.000-08:00

OK, I've said it over and over, but now I have concrete evidence! Google does reward your site's SEO when you include YouTube videos as part of your online marketing strategy.

My site has always enjoyed a very nice page 1, #8 organic position for my keywords at Google. However I decided to conduct a little YouTube experiment this past month and uploaded 3 new YouTube videos and embedded one of them directly to my site. Then...something happened. Every Friday my position would go from #8 to ... you guessed it #1. This continued for several weeks and this week Google is keeping me at #1 more days per week than at #8. My inquiries and Contact Forms have become HOT and I've been sending out more proposals per week than I ever have in my 15 year career as an SEO internet marketer.

If you'd like your Google rankings to climb the charts using this, along with our other marketing methods, contact me and I'll show you what we can do for you! Arizona SEO -- we're located in Phoenix but serve the entire Country!

Arizona SEO - Keeping your Videos Simple

2011-01-07T15:42:00.000-08:00

Why is it that business owners always make things harder than they have to be? Take marketing for instance. Marketing is pretty simple when you get right down to it. First discover the emotional value in what you sell and then present it in a memorable manner that makes you different from the competition. This simple marketing strategy also works for Video marketing. Simply deliver a memorable message highlighting the emotional value of your brand.

For those of you who read our marketing tips, you already know by now that we always revert back to simplicity. Don't over-think, over-design or scream at the search engines to notice you. If you're doing exactly what it is that you say you do best, they will notice and reward you.

I recently saw a commercial about a truck that stuck in my head because of its memorable -- and simple -- delivery. As I watched the truck get down and dirtyl, I was intrigued on how the words the commentator was speaking actually showed up on the screen as well. They made sure that if the audible words didn't sink in, the visual ones would -- genius!Take a look:
http://www.youtube.com/watch?v=apeeFHBCyyo

The simpler, most basic -- and the most MEMORABLE -- way is always best.

At Arizona SEO we always keep our video strategies simple and memorable. That's all that is needed to boost our SEO efforts which send you straight to the top of the search engines and keep you there.

Visit us to learn how our SEO Internet marketing has been sending our clients to the TOP and keeping them there -- since 1996!
http://www.arizona-seo.com

Google's Local Search

2010-12-01T14:56:00.000-08:00

As promised last blog, the next Google update we'll be discussing is their Local Listing. Considered to be the most coveted position by some, it usually even appears before organic positions. Known in the industry as Google's Seven-Pack, it is a display of 7 listings which were searched for using a geographic region. The return page uses a lettered reference that is also matched to a map on the right.

In the illustration below, I searched for 'phoenix, az seo training seminar', and Arizona SEO is listed as 'A' or the first position, with a corresponding map.

In this instance, the Local Listings indeed preface the organic listings so you can see why these positions are so highly regarded. So how is your site considered for a Local Listing position? You can try it on your own, but we've got this one down pat and offer it as part of our SEO internet marketing. It is also part of our SEO Training and is said to be worth the cost of the entire training. I'm thinking of making it a sub-training all on its own to make it more affordable to smaller businesses.

Staying on top of what makes Google tick is just one of the ways we've been sending our clients to the top of the search engines since 1996.

What's New with Google? Instant Previews

2010-11-19T09:42:00.000-08:00

Aah Google...Google...will you ever stay still?

The answer to that question will always be the same NO, NO and NO. And with good reason. Why would the #1 most powerful search engine ever make it easy on us? With literally millions of new websites all vying for top positions it must continue to be ever changing -- and cause us to stay on our toes!

We've decided that over the next several weeks we will spend some time on each of the top new changes at Google and how to make sure you are following them. After all, it is our job to stay informed so we can keep YOU informed.

This week we'll cover Google Instant Previews. Searchers can now browse a large preview of a site's content by placing the cursor over the small magnifying glass displayed beside each listing. These previews are large and Google sometimes highlights a major paragraph or quote from each displayed site. This way searchers can get a general look at the layout and design of a site, its homepage graphics and bold headlines.

The following pic shows an example of an instant preview at Google when I search for 'arizona lawyers' and click the magnifying glass for position C:

So does Google's Instant Preview for search affect you, the site owner? Of course it does! If your design, headline and opening summary are not up to snuff, searchers won't bother clicking onto your site -- even if you're in the Top 3. Try your best to keep your targeted keywords front and center and even highlighting them on your page in the main title. This could possibly give you an edge with it comes to getting that click from the Google searcher.

Now let's not be hasty and criticize Google for continuing to make our job harder. They're just doing what they've been doing since their inception -- serving their customers by giving them the best search experience on the web. And that's what makes them #1.

Arizona SEO stays on top of all search engine updates like Google's Instant Preview to keep you at the TOP of the internet marketing game. Its what we've been doing since 1996 and loving it.

TOP Social Media Strategies for SEO

2010-09-20T13:16:00.000-07:00

One of the great things about the work I do is that I get a bird's eye view of what's working and what's not when it comes to social media and how it effects SEO. Since both SEO and Social Media are constantly growing, changing and evolving I like to give an update every so often for best practices.

As you know, many of the strategies I recommend are tried and true and have been working since day one and will probably continue to for the foreseeable future. However, there may be a few here that you've not considered - or may even be surprised by. But they are what I see as being the biggest keys to success and results for business owners on the two hottest social networks on the planet: LinkedIn and Twitter.

Find Your Peeps

What this means is that you want to become part of the community you are looking to serve. The first step of course is to be clear on whom that is and what problem you are solving for them. Once you know that, the goal is to go where they are hanging out.

There are specific tools you can use on both of these Social sites to easily find and interact with your target market. My absolute favorite is in the Groups feature on LinkedIn.

Concentrate on Conversing and Building Relationships, instead of Broadcasting and Selling

One of the most common mistakes that people make when they are first introduced to social media is to focus on pushing their product or service in a spammy way. That approach fails miserably in social media because most people are there to build relationships and interact, not to hear sales pitches. There's nothing wrong with letting others know what's going on with you or your business sometimes -- just be sure to intersperse your tweets or LinkedIn posts with some two-way conversation.

Remember to always and I mean always have your posts and profiles link back to your website. Google just loves seeing freshly updated sites that link to you and will reward you for it!

If you like these helpful tips, visit me on FaceBook to 'like' my Page and drop me a note! Browse through all of our blogs for more tips. Feel free to visit us on the Web at Arizona SEO.

How YouTube Videos Can Boost Your Search Engine Positions

2010-07-21T14:21:00.000-07:00

Looking for an easy way to improve your search engine rankings? Simple. Post a YouTube video and get it to rank well, and the engines -- especially Google -- will pay attention. After posting your video at YouTube follow these tips:

Insert keywords into your video filenames.
Host your videos on YouTube, and embed those YouTube videos into your own site. (Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube, nice!) And yes, nearly every video we saw Google blend into its results came from YouTube.
Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
Embed videos into relevant text pages on your site. The content provided by the text on those pages (which is hopefully already optimized for search as well -- like our clients') will help the search engines figure out what your videos are about.
Also it doesn't hurt to create a video library on your site, so Google knows where to find your video content. Write keyword-rich annotations for each video in the library.

If you like these helpful tips, visit me on FaceBook to 'like' my Page and drop me a note! Browse through all of our blogs for more tips. Feel free to visit us on the Web at Arizona SEO

Is Social Media a waste of my time? I think not!

2010-06-06T15:54:00.000-07:00

If I rec'd a dollar for every time a naysayer asked me if I really get clients from social media, I'd probably be rich by now! Isn't it a waste of your time and effort they ask. Well, here's my story and I'm stickin' to it.

While prospective clients have not knocked my virtual doors down as a direct result of my postings, the following upsides must be carefully considered:

- I've formed relationships with others in Groups that have indirectly brought a client to me without even knowing it. For example. I had a Disability lawyer from NJ on the hook for a month without a signed Contract. I had the opportunity to speak w/his wife during one of our tel conversations (who happened to be an IP lawyer) and somehow the name Nils Montan came up. When I told her that I met Nils through LinkedIn and he interviewed me as an SEO expert for his upcoming book, guess what? I had a signed Contract in my hands that very week. Gracias Nils :)

- By forming relationships with those who became fans of my FaceBook Business page, I now have a captive audience every time I post on new SEO happenings. I always end my posts with a link to either my SEO Blog or my Youtube Channel. I've answered the telephone at least 3 times to a future client saying I'm watching you talk about SEO right now and I'd like a proposal on what you can do for my business.

- I saved the best for last. Social media is the most effective fuel for building other resources. Besides owning an SEO company I am also VP of a local Networking Group, Arizona Women Networking. Social media has been paramount to the growth of this networking group, which in turn has been paramount to the growth of my company. A direct result of viral growth.

If you think social media will be the quick fix answer of how to get immediate clients, then yes you will be sorely disappointed. However, if you take the time to actually 'meet' new people for who they are, and not just as potential clients themselves, you'll be unexpectedly pleased with the results. Any may even make some very good friends along the way.

How Important are Local Listings at Google?

2010-04-09T14:11:00.000-07:00

VERY!!
Now that Google has decided to post their Local Listing results above all other results you simply must have one. Can having a Local Listing at Google get any better you ask. Sure it can -- by having a top organic listing to accompany it, just like my client, Bruce Truesdale, Esq. has. Consider the screen shot below when I search for 'Middlesex NJ bankruptcy lawyer' at Google.

Client, Bruce C. Truesdale shows up in the coveted Local Business Results, and better yet has the #1 organic position as well. Now that's what I call double the bang for your buck!

Need help showing up organically and at Google's Local Listings? Just drop me an email. Internet marketing SEO is what we've been doing since 1996.

How another website's PageRank can help your SEO

2010-04-05T13:12:00.000-07:00

I've said it over and over again of the importance of 'incoming links' to your site. In the search engine's eyes an incoming link looks like a vote for you. When the incoming link has a high PageRank or PR, the search engines view it as a primo vote!

So what exactly is PageRank?
As defined by Wikipedia: PageRank is a link analysis algorithm used by Google that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the Web, with the purpose of "measuring" its relative importance within the set.
Translation: How Google measures a site's importance, based on criteria such as its incoming links which it gives high marks for.
Further translation: You want PR of 4+, or even better you want to have those very sites link to your site.

When the engines see that you have sites with a nice PR rating link to you, they realize that what you have to say must important, relevant and they need to check you out. When they realize their suspicions are correct, up goes your own rank!

Need help with your site's Search Engine Ranking? Drop us a line with your concerns. It's what we've been doing since 1996!

Proof That FaceBook Brings Major Traffic To Your Site

2010-03-09T21:00:00.000-08:00

I've always been a believer that Social Media & SEO were a perfect pair. You know -- your site's good Search Rankings pave the way to your Social Media profiles ... your Social Media accounts boost your Search Rankings. Almost the eHarmony of internet marketing. Corny I know, but indulge me.

Well believe me, I didn't even know the half of it until today when I checked the Analytics Report for one of my favorite sites, Arizona Women Networking. I set the time frame for the past 2 weeks to get a nice clear picture of what traffic was like. Well, check out this beauty:

Now follow the red arrow and take a seat because here's the real mind blower. This site has a #1 ranking for its keyword at Google, YET the #1 traffic referrer was FaceBook! So clearly, the above illustrates that not only are SEO and Social Media a perfect pair -- they're a match made in Heaven!

If you want these same results, just contact me or visit Arizona SEO. You'll be glad you did.

Full Steam Ahead for the New Google

2010-01-09T09:27:00.000-08:00

SEO Tips provided to Phoenix business directory members

As I predicted in my previous blogs and internet marketing articles, the new Google indeed seems to be full steam ahead. My sites, along with the sites of my clients who strictly adhere to my advice, have been spared the angry rod of yet another Google update. Not only have we held our positions, but in most cases have seen our positions rise considerably. How nice to have our clients start the New Year off right :)

Real Time Twitter Posts Do Positively Affect SEO

2009-11-11T14:16:00.000-08:00

So is there actually evidence that search engines are picking up on real time social marketing postings? There is now -- and I have the proof!

Since the unveiling of Twitter's own search engine we saw that it is possible to view real time postings in a searchable format. Here's how it works. I tweeted a post that read as follows:
Busy adding new members to New Jersey LawSite -- New Jersey's premiere directory for NJ lawyers since 1996. http://www.njlawsite.com

I then went to Twitter Search and searched for keywords 'new jersey lawyers'. See the screen capture below for my results.

OK, so there's my concrete, iron-clad proof that yes, we can view real time postings in a searchable format. You can see that my Twitter post came up as # 1 posted 3 minutes ago. But here's where it gets interesting. Back in May of this year, MicroSoft's Bing search engine partnered with Twitter and launched its beta version of an actual real time search at a bonafide Search Engine! Remember my post in Twitter? Well here were its results at Bing/Twitter Search:

Again, my Twitter post is at the top of the page. Can it possibly get any better? You bet. The Bing/Twitter Search also has a link at the top left reading "ALL RESULTS". Hit that and it takes you to Bing's regular search results and, you guessed it, New Jersey LawSite has a top ten position there. Double the bang for my buck? No -- double the bang for my no-bucks -- sweet!

So did Google miss the boat on this one? Let's not underestimate the reigning king of Search Engines. Mere hours after Microsoft made its Bing announcement, Google annouced that it too will include Twittter updates in its own search results. Read Google's VP of Search Products and User Experience company blog post. Ouch Microsoft -- should have made that agreement exclusive.

So what does this mean for you and me? Absolutely nothing. Should you optimize only for Google? Only for Bing? No way. Yes, you heard right. As long as you have organic positions at both of these search engines (which you do if you are an Arizona-SEO client) and are actively posting to your social media accounts, you will continue to ride the crest of good SEO.

I hope that this blog convinces you of the important role that not only SEO plays in your success, but the role of Social Media when integrated into your SEO can make. Please read our past blogs on SEO Basics and Social Media participation to boost SEO efforts. Not an Arizona-SEO client yet? Contact us with any questions or comments. We've been sending our clients to the TOP since 1996 and would love to bring you on board.

How does Web Video help my Search Engine Rankings?

2009-10-09T11:27:00.000-07:00

Web video is a great tool to help boost search engine rankings. And you also get the benefit of video searchers viewing your video and having the ability to then link to your site! Here's how it works.

The above is a page at YouTube I arrived at after typing in 'new jersey criminal lawyers' and then clicking on David Schwartz' listing (which by the way came up as # 1, 2 and 7!) As you can see, his video immediately starts playing for the user to listen to. What also happens is that in the right column there is a small bio which contains a link to Schwartz & Posnock's website. We all know how Google loves incoming links so you have provided users with a chance to view this informative video as well as make Google happy with yet another incoming link to your site. Its a win-win any way you look at it. To make things even a little sweeter, their video shows up in the right column under 'Related Videos'. To view how this works in real time, just click here.

Need help implementing a professional video to appear at your site as well as at the video search engines? Just contact us -- we've been sending New Jersey Lawyers to the TOP since 1996.

Google Makes Official Meta Tag Statement

2009-09-24T09:55:00.000-07:00

It's official -- Matt Cutts (Head of the webspam team at Google) recently blogged and posted a video snipet that Google does NOT consider 'Keyword MetaTags' when ranking sites. That said ..... before you go deleting all of your keyword Metas or mistakenly believe that they are no longer needed in SEO, HOLD YOUR HORSES! Yes, Matt clearly states that Google does not use the 'keyword metas'; however he also clearly states they DO use 'description metas', and for some reason, does not address the 'title tag'. How should we react to this startling revelation? By NOT reacting at all. Consider the following.

1. Most all of my SEO clients have great Google search engine positions for their focus of law.

2. We pay great attention to all of our (your) Meta Tags -- Title, Description & Keyword.

So what gives? I've said it a million times, but at the risk of repeating myself I'll say it again :) A solid SEO strategy like ours does not rely on one component, but a compilation of components that we've proven have successful results. By eliminating your keyword meta tag, you will eliminate a major component of your total strategy and probably do major damage to your rankings at other engines such as MSN/Yahoo/Bing. Who's to say that in a year or 2 (which is the estimated time that this merger is expected to be in full swing) Bing won't be the new Google? Then you'll be sunk! At AJIS we will continue using our proven multi-faceted SEO method that has sent our clients to the TOP of the engines.

Here's a perfect model case to prove my point. I just checked my Traffic Analyzer for a site I own and administer, New Jersey LawSite. Google has sent that site close to 1,000 visitors so far today making them my top search engine in sending visitors. No surprise there -- its always in the Top 5. The next highest engine that sent us traffic was -- you guessed it -- Bing. So on down the line as follows: Yahoo, AOL, Search, Ask. So without the 'Keyword MetaTag' at New Jersey LawSite, we may have robbed ourselves of at least another 500 or so visitors sent from those combined engines. Pretty significant, wouldn't you say?

So in closing -- a simple plea from little ole me. PLEASE do not mess with anything at your site that may affect the success you are now enjoying at ALL of the engines, including Google. Your success is ours!

Don't Forget -- Basic SEO is ALWAYS First

2009-09-22T09:25:00.000-07:00

OK, so lately I've been spending a lot of time getting everyone on board with social media. Its an important strategy that needs to be added to your SEO plan. But just in case I haven't made this perfectly clear, let me say it again, Basic SEO should ALWAYS come first.

The whole point of social media as part of SEO is to please the search engines by directing lots of fresh links to your site. BUT, if the search engines don't like your site in the first place, using social media alone will be a real uphill battle -- one that will often be lost. See our past post on Basic SEO 101 to make sure you've got the essentials down. Once your site is established and the search engines are paying attention to it, social media will only enhance that relationship. Think of it as eHarmony for your site and the search engines :)

Need help with your online SEO and social media marketing? Just drop us an email -- its what we've successfully been doing since 1996!

I Never Thought I'd Say This, But Start 'Tweeting'

2009-09-14T17:04:00.000-07:00

OK, so we've covered all of the SEO Basics -- my tried and true standards, video, blogging and now, can it be . . .Twitter! I never thought I'd say it to my clients -- thinking they had too much on their plates to tweet -- but I'm now a believer. How can an outlet of such gargantuan proportions not be tapped? Last night while I was working on my laptop from the couch, my teenage daughter was watching the VMAs. I had the misfortune of watching Kanye perform one of his usual acts of rudeness and at the end of the show the commentator relayed that the incident received over a million tweets -- we're talking real time! This followed the bug that Jay Fleischman already put in my ear after reading his 'Legal Marketing Brief' on the importance of twittering. OK, enough on how a seasoned SEO Marketer is telling her most conservative clientele group to tweet. Now let's get down to the 'how to'.

Actually, this one is as EZ as 1, 2, 3.
1. go to twitter.com
2. Sign Up
3. Start tweeting

A few things to remember. Think of tweeting as just that -- short quips, nothing longer than 140 characters per tweet allowed. Get your friends and colleagues to 'follow' you by 'following' them. Be cautious and don't over-promote yourself -- make 20% about you and 80% about those you talk to.

Interested in sending your site to the TOP of the search engines with organic positions? Contact me asap -- Search Engine Optimization is what I've been doing since 1996!

Blogging Platforms

2009-09-12T13:46:00.000-07:00

OK, you're ready to roll with social media to help your SEO efforts. Which blogger should you use? The 2 most user friendly ones out there also happen to be FREE -- WordPress, http://www.wordpress.com and Google's Blogspot, http://www.blogger.com
After you sign up, choose a name and select a Template, you are immediately ready to start blogging.

As discussed previously, use caution and stay away from posting stale information or lengthy Statutes, they have no place at your blog. You are the expert in your chosen field and you will gain a following if you blog about timely issues in that field. Are you a Realtor in Phoenix? Offer up your comments on a recent News article about the recession and how its adversely affecting Phoenix and what you can do about it. Or maybe you're in Family Law. I'm sure the economy must be having an effect on the divorce rate. If so, blog about it. The possibilities are endless.

OK, that takes care of getting you started with blogging. Monday we'll cover LinkedIn and Twitter....

Social Media -- SEO's New Best Friend

2009-09-10T16:46:00.000-07:00

Aah, social media. Love it or hate it -- ya gotta embrace it if you want to keep your SEO alive. The engines have always loved fresh content and incoming links. With social media you can have both!

First, make sure all of your social media accounts link out to your site, preferably using keywords as anchor links -- remember those tried and true SEO basics now. Amass as many friends or groups as possible to keep movement going.

Second, and most important, make sure you blog or tweet on a continuous basis! Just setting up a Blog that links to your site is not enough . Let's remember the purpose of true blogging. That being, you are an established expert in your field and the internet community wants to know what you have to say. Say something of value every day if you can, but at least once a week. Be sure to keep it timely -- no one is interested in reading an old recycled case or Statute posted on a blog -- it just doesn't belong there.

Following these 2 very simple rules will do wonders for your SEO. Need help getting set up? Just email me -- its what I do! So where should you blog? We'll talk about that tomorrow...

The All Important role of Web Video

2009-09-05T16:07:00.000-07:00

First we'll address the importance of video to your SEO web plan. If a picture says a thousand words, a video running at the homepage of your website speaks volumes. So not only will video serve your website by letting users catch a glimpse of you and get to know your business goals, but it also gives you the opportunity to have it play at Youtube, Google Video Search, etc. and link back to your site. Take a look at Lee Perlman's site -- now he knows what he's doing!

No doubt about it, web video is a major player in the game of SEO web marketing. And, it looks really cool too!

Monday I'll address social media and its importance to your online success. We'll talk then ...

So What Follows The Basics?

2009-09-04T10:19:00.000-07:00

OK, now we have the tried and true Basics down, lets continue.

Now comes the part where we must stay abreast of what's happening all around us on the internet. Easy -- its social media, including video. On a daily, hourly, or in some instances minutely (if that's even a word!) basis we tell our wide network of friends whats new in our lives. I can even watch my niece's school talent show performance on YouTube from her school stage across the Country.

So what does all of this have to do with your web marketing? Everything if you're a search engine. The engines love seeing fresh newly updated content and as discussed earlier, they love incoming links. Social media provides us with just that. OK, your law firm does not belong on Twitter tweeting about your every move (or does it?), but it certainly does belong in YouTube and the like, LinkedIn, and blogging. All of this social media, of course, contains links back to your website forcing the search engines to stand up and take note of you. Here's an example:
Check out Schwartz & Posnock's video. I have their video up on YouTube (BTW, they come up first and second there when you pop in keywords, 'New Jersey Criminal Lawyers') and also at their firm website. To the right of the YouTube video there is a short blurb about the firm with a link to their website. See how this works?

Over the next few blogs I'll address the importance of each of the above 3 medium and how you need to embrace them for your online success. We'll talk then...

SEO Web Marketing 101

2009-09-02T09:09:00.000-07:00

There are some basic rules -- the tried and true ones I've been using since 1996 -- that to this day still apply. They are:

1. Lots of good relevant content at your site;
2. Meta Tags (Title, Description, Keyword);
3. Incoming links from high ranking relevant sites;
4. Keeping the site fresh by updating often.

Yes, very basic but these should be the backbone of your site.
#1 is relatively easy. Look at other sites for ideas if you get stumped.
#2 requires knowledge of a little HTML for the Tags, but your webmaster or SEO person should be able to help you.
#3 is always the toughest. Finding a high ranking site that is relevant to your site is not always going to want to link out to you. New Jersey LawSite is a perfect example of a high ranking, site that New Jersey Lawyers would want to link to them.
#4 sounds extremely simple but does require some work on your part since you'll have to provide your webmaster with fresh relative content every so often. Good things do not come to the lazy, but to those who have passion for what they do.
Let's talk more tomorrow.

Arizona SEO Web Marketing

2009-09-01T14:16:00.000-07:00

Hello Arizona and welcome to a place where you can finally find answers to all of your web marketing questions and concerns. We've been designing webs and promoting sites via SEO for our clients for some 13 years now. With so much happening on the SEO scene, including the recent Google Shake Up, I've decided to finally start blogging on the subject. Be sure to check back for my daily postings on these and other matters. But first, do yourself a marketing favor and visit our site for details on me and my SEO business.