- Insert keywords into your video filenames.
- Host your videos on YouTube, and embed those YouTube videos into your own site. (Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube, nice!) And yes, nearly every video we saw Google blend into its results came from YouTube.
- Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
- Embed videos into relevant text pages on your site. The content provided by the text on those pages (which is hopefully already optimized for search as well -- like our clients') will help the search engines figure out what your videos are about.
- Also it doesn't hurt to create a video library on your site, so Google knows where to find your video content. Write keyword-rich annotations for each video in the library.
Wednesday, July 21, 2010
How YouTube Videos Can Boost Your Search Engine Positions
Looking for an easy way to improve your search engine rankings? Simple. Post a YouTube video and get it to rank well, and the engines -- especially Google -- will pay attention. After posting your video at YouTube follow these tips:
Sunday, June 6, 2010
Is Social Media a waste of my time? I think not!
If I rec'd a dollar for every time a naysayer asked me if I really get clients from social media, I'd probably be rich by now! Isn't it a waste of your time and effort they ask. Well, here's my story and I'm stickin' to it.
While prospective clients have not knocked my virtual doors down as a direct result of my postings, the following upsides must be carefully considered:
- I've formed relationships with others in Groups that have indirectly brought a client to me without even knowing it. For example. I had a Disability lawyer from NJ on the hook for a month without a signed Contract. I had the opportunity to speak w/his wife during one of our tel conversations (who happened to be an IP lawyer) and somehow the name Nils Montan came up. When I told her that I met Nils through LinkedIn and he interviewed me as an SEO expert for his upcoming book, guess what? I had a signed Contract in my hands that very week. Gracias Nils :)
- By forming relationships with those who became fans of my FaceBook Business page, I now have a captive audience every time I post on new SEO happenings. I always end my posts with a link to either my SEO Blog or my Youtube Channel. I've answered the telephone at least 3 times to a future client saying I'm watching you talk about SEO right now and I'd like a proposal on what you can do for my business.
- I saved the best for last. Social media is the most effective fuel for building other resources. Besides owning an SEO company I am also VP of a local Networking Group, Arizona Women Networking. Social media has been paramount to the growth of this networking group, which in turn has been paramount to the growth of my company. A direct result of viral growth.
If you think social media will be the quick fix answer of how to get immediate clients, then yes you will be sorely disappointed. However, if you take the time to actually 'meet' new people for who they are, and not just as potential clients themselves, you'll be unexpectedly pleased with the results. Any may even make some very good friends along the way.
While prospective clients have not knocked my virtual doors down as a direct result of my postings, the following upsides must be carefully considered:
- I've formed relationships with others in Groups that have indirectly brought a client to me without even knowing it. For example. I had a Disability lawyer from NJ on the hook for a month without a signed Contract. I had the opportunity to speak w/his wife during one of our tel conversations (who happened to be an IP lawyer) and somehow the name Nils Montan came up. When I told her that I met Nils through LinkedIn and he interviewed me as an SEO expert for his upcoming book, guess what? I had a signed Contract in my hands that very week. Gracias Nils :)
- By forming relationships with those who became fans of my FaceBook Business page, I now have a captive audience every time I post on new SEO happenings. I always end my posts with a link to either my SEO Blog or my Youtube Channel. I've answered the telephone at least 3 times to a future client saying I'm watching you talk about SEO right now and I'd like a proposal on what you can do for my business.
- I saved the best for last. Social media is the most effective fuel for building other resources. Besides owning an SEO company I am also VP of a local Networking Group, Arizona Women Networking. Social media has been paramount to the growth of this networking group, which in turn has been paramount to the growth of my company. A direct result of viral growth.
If you think social media will be the quick fix answer of how to get immediate clients, then yes you will be sorely disappointed. However, if you take the time to actually 'meet' new people for who they are, and not just as potential clients themselves, you'll be unexpectedly pleased with the results. Any may even make some very good friends along the way.
Friday, April 9, 2010
How Important are Local Listings at Google?
VERY!!
Now that Google has decided to post their Local Listing results above all other results you simply must have one. Can having a Local Listing at Google get any better you ask. Sure it can -- by having a top organic listing to accompany it, just like my client, Bruce Truesdale, Esq. has. Consider the screen shot below when I search for 'Middlesex NJ bankruptcy lawyer' at Google.
Client, Bruce C. Truesdale shows up in the coveted Local Business Results, and better yet has the #1 organic position as well. Now that's what I call double the bang for your buck!
Need help showing up organically and at Google's Local Listings? Just drop me an email. Internet marketing SEO is what we've been doing since 1996.
Now that Google has decided to post their Local Listing results above all other results you simply must have one. Can having a Local Listing at Google get any better you ask. Sure it can -- by having a top organic listing to accompany it, just like my client, Bruce Truesdale, Esq. has. Consider the screen shot below when I search for 'Middlesex NJ bankruptcy lawyer' at Google.
Client, Bruce C. Truesdale shows up in the coveted Local Business Results, and better yet has the #1 organic position as well. Now that's what I call double the bang for your buck!
Need help showing up organically and at Google's Local Listings? Just drop me an email. Internet marketing SEO is what we've been doing since 1996.
Monday, April 5, 2010
How another website's PageRank can help your SEO
I've said it over and over again of the importance of 'incoming links' to your site. In the search engine's eyes an incoming link looks like a vote for you. When the incoming link has a high PageRank or PR, the search engines view it as a primo vote!
So what exactly is PageRank?
As defined by Wikipedia: PageRank is a link analysis algorithm used by Google that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the Web, with the purpose of "measuring" its relative importance within the set.
Translation: How Google measures a site's importance, based on criteria such as its incoming links which it gives high marks for.
Further translation: You want PR of 4+, or even better you want to have those very sites link to your site.
When the engines see that you have sites with a nice PR rating link to you, they realize that what you have to say must important, relevant and they need to check you out. When they realize their suspicions are correct, up goes your own rank!
Need help with your site's Search Engine Ranking? Drop us a line with your concerns. It's what we've been doing since 1996!
So what exactly is PageRank?
As defined by Wikipedia: PageRank is a link analysis algorithm used by Google that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the Web, with the purpose of "measuring" its relative importance within the set.
Translation: How Google measures a site's importance, based on criteria such as its incoming links which it gives high marks for.
Further translation: You want PR of 4+, or even better you want to have those very sites link to your site.
When the engines see that you have sites with a nice PR rating link to you, they realize that what you have to say must important, relevant and they need to check you out. When they realize their suspicions are correct, up goes your own rank!
Need help with your site's Search Engine Ranking? Drop us a line with your concerns. It's what we've been doing since 1996!
Tuesday, March 9, 2010
Proof That FaceBook Brings Major Traffic To Your Site
I've always been a believer that Social Media & SEO were a perfect pair. You know -- your site's good Search Rankings pave the way to your Social Media profiles ... your Social Media accounts boost your Search Rankings. Almost the eHarmony of internet marketing. Corny I know, but indulge me.
Well believe me, I didn't even know the half of it until today when I checked the Analytics Report for one of my favorite sites, Arizona Women Networking. I set the time frame for the past 2 weeks to get a nice clear picture of what traffic was like. Well, check out this beauty:
Well believe me, I didn't even know the half of it until today when I checked the Analytics Report for one of my favorite sites, Arizona Women Networking. I set the time frame for the past 2 weeks to get a nice clear picture of what traffic was like. Well, check out this beauty:
Now follow the red arrow and take a seat because here's the real mind blower. This site has a #1 ranking for its keyword at Google, YET the #1 traffic referrer was FaceBook! So clearly, the above illustrates that not only are SEO and Social Media a perfect pair -- they're a match made in Heaven!
If you want these same results, just contact me or visit Arizona SEO. You'll be glad you did.
Saturday, January 9, 2010
Full Steam Ahead for the New Google
SEO Tips provided to Phoenix business directory members
As I predicted in my previous blogs and internet marketing articles, the new Google indeed seems to be full steam ahead. My sites, along with the sites of my clients who strictly adhere to my advice, have been spared the angry rod of yet another Google update. Not only have we held our positions, but in most cases have seen our positions rise considerably. How nice to have our clients start the New Year off right :)
As I predicted in my previous blogs and internet marketing articles, the new Google indeed seems to be full steam ahead. My sites, along with the sites of my clients who strictly adhere to my advice, have been spared the angry rod of yet another Google update. Not only have we held our positions, but in most cases have seen our positions rise considerably. How nice to have our clients start the New Year off right :)
Wednesday, November 11, 2009
Real Time Twitter Posts Do Positively Affect SEO
So is there actually evidence that search engines are picking up on real time social marketing postings? There is now -- and I have the proof!
Since the unveiling of Twitter's own search engine we saw that it is possible to view real time postings in a searchable format. Here's how it works. I tweeted a post that read as follows:
Busy adding new members to New Jersey LawSite -- New Jersey's premiere directory for NJ lawyers since 1996. http://www.njlawsite.com
I then went to Twitter Search and searched for keywords 'new jersey lawyers'. See the screen capture below for my results.
OK, so there's my concrete, iron-clad proof that yes, we can view real time postings in a searchable format. You can see that my Twitter post came up as # 1 posted 3 minutes ago. But here's where it gets interesting. Back in May of this year, MicroSoft's Bing search engine partnered with Twitter and launched its beta version of an actual real time search at a bonafide Search Engine! Remember my post in Twitter? Well here were its results at Bing/Twitter Search:
Again, my Twitter post is at the top of the page. Can it possibly get any better? You bet. The Bing/Twitter Search also has a link at the top left reading "ALL RESULTS". Hit that and it takes you to Bing's regular search results and, you guessed it, New Jersey LawSite has a top ten position there. Double the bang for my buck? No -- double the bang for my no-bucks -- sweet!
So did Google miss the boat on this one? Let's not underestimate the reigning king of Search Engines. Mere hours after Microsoft made its Bing announcement, Google annouced that it too will include Twittter updates in its own search results. Read Google's VP of Search Products and User Experience company blog post. Ouch Microsoft -- should have made that agreement exclusive.
So what does this mean for you and me? Absolutely nothing. Should you optimize only for Google? Only for Bing? No way. Yes, you heard right. As long as you have organic positions at both of these search engines (which you do if you are an Arizona-SEO client) and are actively posting to your social media accounts, you will continue to ride the crest of good SEO.
I hope that this blog convinces you of the important role that not only SEO plays in your success, but the role of Social Media when integrated into your SEO can make. Please read our past blogs on SEO Basics and Social Media participation to boost SEO efforts. Not an Arizona-SEO client yet? Contact us with any questions or comments. We've been sending our clients to the TOP since 1996 and would love to bring you on board.
Since the unveiling of Twitter's own search engine we saw that it is possible to view real time postings in a searchable format. Here's how it works. I tweeted a post that read as follows:
Busy adding new members to New Jersey LawSite -- New Jersey's premiere directory for NJ lawyers since 1996. http://www.njlawsite.com
I then went to Twitter Search and searched for keywords 'new jersey lawyers'. See the screen capture below for my results.
OK, so there's my concrete, iron-clad proof that yes, we can view real time postings in a searchable format. You can see that my Twitter post came up as # 1 posted 3 minutes ago. But here's where it gets interesting. Back in May of this year, MicroSoft's Bing search engine partnered with Twitter and launched its beta version of an actual real time search at a bonafide Search Engine! Remember my post in Twitter? Well here were its results at Bing/Twitter Search:
Again, my Twitter post is at the top of the page. Can it possibly get any better? You bet. The Bing/Twitter Search also has a link at the top left reading "ALL RESULTS". Hit that and it takes you to Bing's regular search results and, you guessed it, New Jersey LawSite has a top ten position there. Double the bang for my buck? No -- double the bang for my no-bucks -- sweet!
So did Google miss the boat on this one? Let's not underestimate the reigning king of Search Engines. Mere hours after Microsoft made its Bing announcement, Google annouced that it too will include Twittter updates in its own search results. Read Google's VP of Search Products and User Experience company blog post. Ouch Microsoft -- should have made that agreement exclusive.
So what does this mean for you and me? Absolutely nothing. Should you optimize only for Google? Only for Bing? No way. Yes, you heard right. As long as you have organic positions at both of these search engines (which you do if you are an Arizona-SEO client) and are actively posting to your social media accounts, you will continue to ride the crest of good SEO.
I hope that this blog convinces you of the important role that not only SEO plays in your success, but the role of Social Media when integrated into your SEO can make. Please read our past blogs on SEO Basics and Social Media participation to boost SEO efforts. Not an Arizona-SEO client yet? Contact us with any questions or comments. We've been sending our clients to the TOP since 1996 and would love to bring you on board.
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