So What Follows The Basics?

OK, now we have the tried and true Basics down, lets continue.

Now comes the part where we must stay abreast of what's happening all around us on the internet. Easy -- its social media, including video. On a daily, hourly, or in some instances minutely (if that's even a word!) basis we tell our wide network of friends whats new in our lives. I can even watch my niece's school talent show performance on YouTube from her school stage across the Country.

So what does all of this have to do with your web marketing? Everything if you're a search engine. The engines love seeing fresh newly updated content and as discussed earlier, they love incoming links. Social media provides us with just that. OK, your law firm does not belong on Twitter tweeting about your every move (or does it?), but it certainly does belong in YouTube and the like, LinkedIn, and blogging. All of this social media, of course, contains links back to your website forcing the search engines to stand up and take note of you. Here's an example:
Check out Schwartz & Posnock's video. I have their video up on YouTube (BTW, they come up first and second there when you pop in keywords, 'New Jersey Criminal Lawyers') and also at their firm website. To the right of the YouTube video there is a short blurb about the firm with a link to their website. See how this works?

Over the next few blogs I'll address the importance of each of the above 3 medium and how you need to embrace them for your online success. We'll talk then...