Monday, September 20, 2010

TOP Social Media Strategies for SEO

One of the great things about the work I do is that I get a bird's eye view of what's working and what's not when it comes to social media and how it effects SEO. Since both SEO and Social Media are constantly growing, changing and evolving I like to give an update every so often  for best practices.

As you know, many of the strategies I recommend are tried and true and have been working since day one and will probably continue to for the foreseeable future. However, there may be a few here that you've not considered - or may even be surprised by. But they are what I see as being the biggest keys to success and results for business owners on the two hottest social networks on the planet: LinkedIn and Twitter.

Find Your Peeps

What this means is that you want to become part of the community you are looking to serve. The first step of course is to be clear on whom that is and what problem you are solving for them. Once you know that, the goal is to go where they are hanging out.

There are specific tools you can use on both of these Social sites to easily find and interact with your target market. My absolute favorite is in the Groups feature on LinkedIn.  

Concentrate on Conversing and Building Relationships, instead of Broadcasting and Selling

One of the most common mistakes that people make when they are first introduced to social media is to focus on pushing their product or service in a spammy way. That approach fails miserably in social media because most people are there to build relationships and interact, not to hear sales pitches. There's nothing wrong with letting others know what's going on with you or your business sometimes -- just be sure to intersperse your tweets or LinkedIn posts with some two-way conversation.

Remember to always and I mean always have your posts and profiles link back to your website. Google just loves seeing freshly updated sites that link to you and will reward you for it!

If you like these helpful tips, visit me on FaceBook to 'like' my Page and drop me a note! Browse through all of our blogs for more tips. Feel free to visit us on the Web at Arizona SEO.